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09/02/2008
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Highlight: As a key city in the government's proposed expansion plan of the Yangtze River Delta Economic Region, Hefei is well-positioned to capture the industrial shift from coastal areas into China's interior. In 2007, Hefei's GDP reached US$19 billion, an increase of nearly 20% from the previous year. Driven by its strong economy, consumer demand is noticeably rising. ATO Shanghai conducted interviews with managers from the HRI, retail and wholesale sectors, and discovered that current sales of imported foods are comparatively limited. Nevertheless, the major retailing giants like Metro, Wal-Mart, and Carrefour have already entered this market and increasingly, local high-end restaurants are also using imported products, all factors which will promote the distribution of imported foods and increase familiarity of Western ingredients and condiments among end consumers. This indicates a considerable upside potential for market expansion and development for U.S. agricultural products.
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