The USA Pavilion at SIAL China 2013 broke records with 82 exhibitors and estimated $86 million in projected sales
This year ATO Shanghai hosted a pre-show market briefing for 82 exhibitors and organized a very functional business lounge that hosted scores of trade meetings. These 82 exhibitors made $3.6 million of sales at the show and project they will make another $86 million in sales because of the show over the next 12 months. Compared to last year, sales at SIAL China increased by 44% and 12 month projected sales more than tripled. Interest in tree-nuts was truly impressive – with sales of Almonds, Pecans, Pistachios, and Walnuts accounting for over half of the projected 12 month sales. Meat was the second most important contributor to results in spite of the fact that there are currently significant barriers to U.S. meat exports to China. The interest in U.S. packaged consumer products was the best we have seen. Both U.S. exhibitors that had a full range of packaged consumer foods had crowds out into the hallway all through the show. The best selling products were almonds, walnuts, pecans, snacks, confectionary products, cheesecake, UHT milk, milk powder, and poultry products.
ATO Shanghai organized selected Food Industry Media, TV and online video media Tudou to promote USA pavilion.
Tudou Video for USA Pavilion @ SIAL Videos on Box.net
· USA Pavilion
· US Blueberries
· US Pecans
· Cal Olive Oil
· Paramount Farms
· Weaver Popcorn
ATO Shanghai also hosted a chef cooking demonstration highlighting the skills of the GBI-United Tastes of America Mainland China winning team which featured natural pork, cranberries, blueberries, and Alaskan seafood. The event attracted a great deal of attention from show visitors.