Advanced Search
Search Tips
Key Issues
Bovine Spongiform Encephalopathy (BSE) - ��Mad Cow Disease��
Foot-and-Mouth Disease (FMD)
Avian Influenza (AI)
Intellectual Property Rights (IPR) Issues
Food Safety
Fish and Seafood
Forest Products
Fruits and Vegetables
Livestock and Poultry
Planting Seeds
Processed Foods
Tropical Products
Wines and Spirits
Organic Products
General Information
Import Procedures
Custom Duties
WTO Obligations
Marketing Services
Trade Shows in China
Market Briefs
City Profiles
Trade Leads
Buyer Alerts
Exporter Guide
  USDA CHINA E-Newsletter
USDA China
Please visit the USA Pavilion at the SIAL China 2014 Trade Show in Shanghai from May 13 -15:

ATO Shanghai will host 99 exhibitors at the USA Pavilion at the 2014 SIAL China trade show on May 13-15,2014.  We are pleased to anounce that FAS Administrator Karsting will be coming to Shanghai for the show.  Several FAS staff from greater China will also visit this record breaking show which attracts thousands of visitors from across Asia every year.  SIAL China is the largest international food show in China. This year's USA Pavilion will be the largest yet at any food show in China we look forward to working with the exhibitors and American agricultural product associations to make this show a great success!

ATO Shanghai Show Schedule (Shanghai New International Exposition Center - SNIEC):

May 12 

13:00-15:00   Preshow Briefing @ N5 �C M50 

Presentations from the following speakers:

1. Joy Huang from Yihaodian- A leading online retailer for imported food and beverage. Walmart is the majority stake holder. YHD has a direct import team. The top category is imported dairy products. One fourth of imported milk is sold through YHD in China. YHD��s highest record is 50 containers of milk in one day.


2. Tony Wu from Suzhou EuroFoods- An experienced importer for packaged food and food ingredients. EuroFood's Oufu has distribution  channels in ECMs for both retail, restaurants and hotels.


3. Charles Kruse - GM of (Indonesian) HiperMart China based in Suzhou.  Charles is developing a chain of brick-mortar retail store in 2nd/3rd tier cities. Charles worked with the Bubugao retail chain in Hunan province for several years and has many years of experience in the wholesale business in the U.S.


4.  Mr. Chao Wang of Kuajingtong-  A cross-border B2C ecommerce platform supported by the Shanghai Customs Bureau and linked to the Free Trade Zone.  The importation procedures and requirements through KJT are different from the conventional trade.

May 13

FAS China staff dnner with Administor Karsting @ House of Roosevelt

May 14

  • 7:30  - 11:00    China Heads of Post breakfast meeting @ the Wyndham Grand Hotel (WGH) with Administrator Karsting
  • 18:00 �C 20:00    Reception in honor of the US Exhibitors at the show featuring a wide variety of American ingredients followed by remarks from Administrator Karsting and Agr Minister Counselor Sindelar.

May 15

7:00 - 8:00   no-host breakfast meeting @ the WGH for leaders from our US cooperators who will be involved in the show.

Food Export USA:

Food Export will have a group of 19 companies under the lead of activity manager Ms. Lisa Stout from Wisconsin. Attached is the list of companies, their product lines and the booth number for your reference.


SUSTA is still going to have its own pavilion hosting seven companies from the region. Ms. Annie Kang from Virginia and Ms. Annie Qiao from North Caroline are activity managers. In addition, Ms. Danielle Viguerie, the Marketing & Communications Director of SUSTA will travel to Shanghai to visit the show and check the market. Company list is also included.


There are 23 companies in total exhibiting under WUSATA pavilion. Ms. Theresa Yoshioki from Oregon and Ms. Katlin Davis from Idaho are activity managers. In addition, Mr. Andy Anderson, Executive Director has confirmed to visit SIAL as well.

For more details related to SRTG participation in the show, please contact SMH: 

Mr. Xu Min, is ATO Shanghai's main coordinator for the USA Pavilion at the SIAL China trade show.  To check the USA pavilion exhibitor list, please click on the e-brochure.

Wyndham Grand Hotel �C SNIEC Shuttle Schedule:

Tuesday, May 13

8:00 am            Shuttle leaves Wyndham Hotel for SNIEC

5:15 pm           Shuttle leaves SNIEC for Wyndham Hotel

Wednesday, May 14

8:25 am            Shuttle leaves Wyndham Hotel for SNIEC

5:15 pm           Shuttles leaves SNIEC for Wyndham Hotel

Thursday, May 15 

8:25 am            Shuttle leaves Wyndham Hotel for SNIEC

3:15 pm           Shuttle leaves SNIEC for Wyndham Hotel   

I look forward to seeing many of you at the show!  

Keith Schneller| Director| ATO Shanghai |



Welcome to the USA Pavilion (N3) at SIAL China

Welcome to browse USA Pavilion Directory at SIAL China 2014 Digital Edition.

The digital edition of the USA Pavilion Directory at SIAL China contains all the U.S. exhibitors at the 2014 show. It serves as a great resource for finding products from the USA.

USA Pavilion ATO Shanghai booth is at N3 C001.

To access the directory, follow this link or click on the directory cover.


  • 04/24/2014
    Learn More About FAS China Reports
    Locate Trade And Commodity Data
    Know More About Chinese Business Culture
    Exporter Guide
    HRI Report
    Food Processing Report
    Retail Report
    FAQ Page
    List of US Producer Associations in China
    List of all US Producer Associations
    Common Agricultural Trade Abbreviations
    Cold Chain
    Food Regulations
    USDA China e-Newsletter
    Activities Calendar
    USDA China Photo Gallery
    USDA China Video Player

    FAS Home | | Economic Research Service (ERS) | World Agricultural Outlook Board (WAOB) | Trade Links | Site Map
    FOIA | Accessibility Statement | Privacy Policy | Non-Discrimination Statement | Information Quality | FirstGov | White House

    2005 U.S. Embassy, China, Office of Agricultural Affairs
    �����ţ���ICP��05072096�� Technical Support��Flying Studio