80+ U.S. companies join ATO Shanghai at FHC and ProWine China
ATO Shanghai supported more than 80 U.S. companies who exhibited from Nov.13-15 at the Food and Hospitality China and ProWine trade shows. This was the first year for German-based ProWine to organize a major international wine show in mainland China and attracted a large number of exhibitors from California, Oregon, and Washington State.
ATO provided a pre-show briefing for the exhibitors and led USDA Under Secretary Michael Scuse and Consul General Robert Griffiths on a tour of the USA pavilions.
ATO Shanghai also arranged selected wine industrial medias and lifestyle medias to promote both wine & food products USA pavilions at Prowine China and FHC. For video please click here.
Exhibitors reported on-site sales of US$4 million and expected sales of at least US$15 million in next months.