Amazon.CN Promotion Launched
The first ATO-supported online promotion with Amazon.cn got underway in July, featuring a range of packaged food items. As noted earlier, Amazon was among the participants in the Fancy Food Show reverse trade mission, and ATO has had considerable success matching individual U.S. exporters with Amazon over the past few weeks. Planning is currently underway for a U.S. holiday-themed online promotion during the Christmas holiday season.