Shanghai gets a taste of California Wines

ATO Shanghai presented “California Wine Institute”, promoting California Wine in the Shanghai World Financial Center” at the SWFC’s wine and food show from Aug 21-25. The event held in Shanghai’s tallest building has attracted huge crowds of participants by providing an up-close and wonderful experience of free wine tasting, wine combination workshops, and other interactive blind wine tasting games.  On Aug 21, opening day, ATO Shanghai director Mr.Keith Schneller gave a speech together with representatives from France and Italy at the wine and food show.

A total of 12 California Wine Institute member wineries and importers joined this 5-day road show at SWFC.  Over 5,000 high end consumers visited the show and tasted more than 40 wine brands during the road show.  This promotion created a unique opportunity for California wines to reach out high end wine lovers and consumers in Shanghai. 

For pictures of this event, please click USDAChina flickr.