Mar 21 2007 | China, Peoples Republic of | Evaluation Report-Bakery Promotion Activity 2006 Highlight: From Oct/24th till November/7th 2006, ATO/Shanghai working together with nine U.S. cooperators and one distributing company conducted a series of bakery promotion activities in Shanghai, which include seminar, U.S. ingredients tabletop show, reception and a retail bakery chain promotion activity. The invited guest chef from Hong Kong created 8 new recipes to introduce to local bakery industry, and 16 new products featuring U.S. bakery ingredients were developed and promoted by the partnering retail bakery chain.
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Mar 9 2007 | China, Peoples Republic of | Food Processing Highlight: Rapid growth continues in China's food processing industry, although it is labor rather than technology intensive. Annual revenue from the industry rose 17% to US$ 248 billion in 2005, the last available full year data. Strong economic growth and rapid urbanization have contributed to higher disposable incomes and increased demand from Chinese consumers for high quality processed foods at home and in restaurants. China is also becoming a profitable base for export oriented food processing. Double-digit growth also means increased demand for certain high quality U.S. ingredients, including soybeans, poultry products, seafood, fruit and nuts, high value dairy products and baking ingredients.
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