ATO Shanghai paid a visit to online E-retailer YiHaoDian, one of the fastest growing online sales systems in China, to explore opportunities in this quickly evolving sector. The owners jumped ship from Dell and Amazon and secured investment from WalMart and PingAn insurance company to found their online retailing business.  Their specialty is sales of consumer oriented household goods and food and beverage products.   YiHaoDian provides services to new-to-market companies, such as order fulfillment.  They are experiencing a monthly growth rate of about 28 percent.  YiHaoDian currently has three DCs, one in Shanghai, Beijing, and Guangzhou, but will open new DCs in the near future in Chengdu, Wuhan, Xian and Shenyang.   

Analysts estimate that China’s volume of E-sales will surpass that of the USA in the next five years.  YiHaoDian is already P&G’s largest online sales outlet in China.  Of the 10% of Shanghai consumers that shop online, YiHaoDian claims to have more than 80% of the market.