Feb 20 2009 | China, Peoples Republic of | Shanghai Organic Retail Market Profile
Highlight: The organic market in China has been growing at an annual double digit rate over the past decade. The growing population of middle class in Shanghai is taking the lead in purchasing organic food products. Regular retailers, along with organic food specialty shops, are able to offer a wide range of organic products to keep up with consumers' changing lifestyles and mindset. Increased awareness of nutrition, health, ever expanding incomes and the latest worries over food safety are the main factors in driving the demand for organic products in Shanghai. For most U.S. organic food exporters, exhibiting organic products at trade shows is an effective way to promote the U.S. organic products and test the market. Price differences compared with conventional products and competition with imported organic products from other countries remain the major challenges for U.S. organic products.
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